How Often Do You Lose a Bid Because Your Price is "too high"?

[Jonny]

Niche is king, fair prices, maybe higher rates for some so you can offer lower rates to others.

I really like this idea. I’m a sucker for elderly on fixed income and it makes me happy when I can save them a few bucks.

 

[evo]

I really like this idea. I’m a sucker for elderly on fixed income and it makes me happy when I can save them a few bucks.

Be careful with that, they have a lot of time on their hands and a lot of friends... you might find yourself with 70% of your work load for that demographic

 

[flushcut]

The "I live on a fixed income" has been heard by my ears many times and living in a small town you know a lot of people and what they did for a living. Like manage a bank, or owned a grain elevator, or built a excavation empire, or a lowly poor hedge fund manager, or my family is so and so of such and such fame and a healthy trust fund. That being said living on a fixed income has a varied value.

My former babysitter who's husband worked at the same factory for 60 years and never made more than 35k a year passed away with $3 million cash assets, but they lived on a fixed income and lived very modestly. You would never have guessed they had that much.
If you give a fair price off the bat and stand your ground people respect that.