Jammin, I'm right there with you. Some have come and most have gone. A couple are perennial and keep coming back though we never know for how long.
I also did as you, slow and steady, cash purchases as I went along. Of course I had the advantage of having a second job (which I gave to my wife
) to pay the home bills until things got going well enough with the trees.
Still, there are alot of things I would have done differently including buying a chipper sooner along with a chip truck. Those came in stages.
I also would have spent tons more on advertising. A well run Ad program pays for itself immediately.
We finally got that concept down pat this year. W have been spending a little over $1100 per month on two local town newspapers and are on track to have better than 30% sales growth for the year.
On top of that we have been working in essentially just those two towns. Less driving, jobs in the same neighborhood, lower overhead adn more sales.
Lesson of the day? Properly done, you cannot go wrong with consistent, and persistent advertising. That would be my first major cash outlay on any business.
I know there are other discussions about advertising, but let me toss out this thought.
Imagine, that you have enough calls coming in such that you:
<ul type="square"> [*]Can' possibly do them all [*]You find that the tire kickers start becoming a thing of the past [*]Your average bid price goes up [*]Your Closure rate on sales calls goes up [*]Your customers have already decided to hire you when they call so it is just a matter of getting the paperwork to them [*]Your customers are actually happy that you called back [*]Your customers wait until they hear back from you, no matter how many other bids they have obtained [/list]
These are all things that have started happening to us since we have done concentrated, continuous advertising. Smartest thing we've done in years.
Almost all the jobs we bid now in our advertising area are running at a 50% or better closure rate and at a premium bid. Other areas where we don't actively advertise (they call via YP or WOM) our success is much lower.
So it goes, ADVERTISE, ADVERTISE,ADVERTISE and when you think you don't need to, ADVERTISE all over again.
Do you think Davey, Bartlet and Nelso really need weekly ads and monthly ads in all the trade journals? Of course they do.
The key to successful markeing is to advertise even more when you don't need it. Name recognition and branding are crucial to our long term success!
Our ads are not just to entice the person with the tree problem to call us. The ads are to constantly remind those without a tree need that we are here, so when they do have a need they remember us!
Too many people flip the YP, get a list of companies and start calling.
Imagine that your customers would make only one call...to You! That is what pro-active advertising will do for you.
Just my 2 cents, but it seems that 2 cents has now grown into 25 cents