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I want to charge for estimates, but cant figure out how to.
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Kevin, I have experimented with this and received good results. *FTR: I am not charging for all of my estimates. At the moment, I am not charging repeat customers or referrals for a bid, yet. I also consider each phone call a case by case situation. I'll explain below...
I am basically asking a lot of questions to screen the customer. For example, I will ask some small questions to get control of the conversation... "What is your address?" (If they haven't already given me on on the voice mail). I immediately follow up with another quick question, so they don't give me directions and waste time... "So, how did you hear of me?" (As they tell me their address, I am Googling it. My second question distracts them and buys me more time to find their location. (Nothing against the ladies, but if I ask a lady their address, nearly 100% of them will start to give me verbal directions, landmarks to look for, etc...
) So, if you're fast enough and someone starts to give you directions, you can now say. "Got it! I just Googled you." It stops them in their tracks.
Now, I have their location. I'll then ask, "Is the tree located in the front yard or back yard?" If it is the front, I look at the "street view" on Google maps. If it is a simple Aspen removal, I have no problem with estimating over the phone. If I can get an idea of a small trim, I'll quote it over the phone. (I used to be highly against this principle, but times are changing right now. People love a fast reply, quote, and transaction. Thanks to the Intereb
)---So, it doesn't really cost me anything to do this type of estimate, which means I don't have to charge anything.
I'm going to start another response...