Sean, the Green movement can and is a complex thing. There is NO set definition, so it means different thing to different people, as well as small and large companies.
I applaud all those that do what they can to minimize the impact on the environment. One thought I had after my last post was a couple news headlines from my closest major city. There is a group of people who want ALL fire pits banned, the second one was the respiratory impact of wood smoke from chimneys in that city!
I often ponder how I could become MORE fuel efficient. Should I buy a forestry unit to replace a bucket truck and a 1 ton pulling a chipper? This would increase the fuel efficiency, at the cost of the piece of mind, having a smaller faster truck to get to the hospital? I am in a very rural area, ......ya don't move victim.....ambulance never finds you.... I am gonna hang it up IF I ever have to use a misery whip!
There is an opportunity for everyone to be MORE green. On the bald old prairie (where I can watch my dog run away for 3 days) you would think firewood would fetch a premium. Doesn't appear to be the case. Now fence slabs, thats another story. We bought a bandsaw mill 2 yrs ago, it will take a while to pay for itself, BUT it adds value to a bunch of "tree debris".
It all about location, some places we couldn't give chips away, other places people fight over them. The best I can offer is to know what your clients want, fill the niche.
Again, all tree companies have different ideas and specialties, at the end of the day it is what we do and how we do it the puts groceries on the table, food in our bellies, and a roof over our heads. Being happy doing what we love (tree work) sometimes has to come at the expense of the enviornment, sometimes NOT!