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On your follow up if you find out that someone else got the job do you guys inquire about what the winning bid was and who bid it. I am often tempted to ask but I'm not sure it's appropriate. I think it's good info to know but people are sometimes reluctant to provide it.
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I know what you're sayig with that one. I sort of feel the situation out. Sometimes the customer simply communicates some of that stuff before asking.
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I think that if you have a "smile" in your voice, not a "frown" or "fangs", and you say something like, "you win some, you lose some. Do you mind tellin me who will be doing the work for you?", most people are okay with saying. If its a reputable company, its okay to say, "oh Bill with Johnson's Tree Care, oh he's a reputable guy. Good Luck, he does good work. Again, if you don't mind me asking, did he beat my price, or was it something else that swayed your choice?"
If they say, "The drive by tree guy said he'd do it for 25% off my cheapest price." then I'd say, "As I always suggest to anyone having dangerous, expensive work done, I'd advice you get a copy of their current GL insurance, worker's comp insurance, and references, and check them all. I hope it all goes well for you. If they aren't insured, you may want to check with your lawyer about your liability employing them."
Just don't be angry or sound desperate, either of which will make them feel uncomfortable, and maybe prefer to try a fresh interaction with another service in the future, instead of you, whom they hopefully feel a good, comfortable rapport with.