Advertising

[chriskline]

What type of advertising have you guys found to be the most fruitful?

 

[Jamin_Mayer]

Check out how I record my advertising stuff. It is amazing where business comes from. Every phone call I ask, "So, where did you hear of me?" At the end of the year I record the infodown.

 

[jerseywild]

253 total calls and only 7 that saw you working. 2005 must have been a slow year for you. lol I hope that was just an example and not your real numbers.

 

[Jamin_Mayer]

Jerseywild: Those were real numbers. I am a one man band with helpers on Saturdays for rigging removals.

My gross sales were $74,000, is that okay? I have very little overhead because I have bought every thing with cash. I don't have equipment debt either. This year I am placing an ad in the Boulder phone book. Boulder is a prime market. I expect my gross sales this year to go up at least 50%. Will that be satisfactory?

My customers pay for my skill and labor, not my equipment.
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[jerseywild]

Hey if your happy than thats great. It just seemed that the numbers were on the low side even for a one man band. Just remember that you want to charge a fair price for your work. Fair for you as well as the homeowner. You don't need to always be the lowest bid.

 

[allmark]

Is your name on the vehicle? I think the repeat customer numbers are more important than new for smaller companies like us. Its cheaper to keep a cust. than get a new one.

 

[chriskline]

We just put our name on the truck and am sure that is helping. Has anyone had any luck with running newspaper ads?

 

[Jamin_Mayer]

Yes, I have advertising on the truck.