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  1. DruidCarol

    Great Cat in Tree Rescue by Tyler Roth

    Came through my Facebook feed via some "feel good" post. Pretty amazing cat rescue and when I looked at it on Youtube, I saw The Weather Channel posted a request to use the video (The Dodo also put in a request). Getting some good PR the hard way but at least Fievel the Cat didn't appear to...
  2. DruidCarol

    Advertising - Marketing

    I had the same thought when I sought out your website, @Stewart's Tree Pro, when I saw the first picture! I know an arborist who told me he's fired guys for getting up from a break and walking away without their safety goggles. It's because we care! ;)
  3. DruidCarol

    Advertising - Marketing

    First and foremost, you are doing the right thing by asking instead of just taking the "marketing expert's" word for it. Secondly, best way to know what to do is to understand who you're marketing to (target communities, certain kinds of property owners, commercial customers, etc...) as well...
  4. DruidCarol

    New England Grows 2016

    Bummed, though it is really good news. Moving to a new place this week, so won't be making it to the show this year...again. @macswan will have to remain an "Arborist of Darkness" or "Mystery Man on a Rope" as far as I'm concerned...and vice versa.
  5. DruidCarol

    Fungus Among Us : Norway Maple with yellow blob

    Whoops, I meant water sprouts. Sent from my Nexus 7 using Tapatalk
  6. DruidCarol

    Fungus Among Us : Norway Maple with yellow blob

    Went back and looked at it again, and there was a guy who teaches middle school biology and his son dabbles in mushroom collection. He said the fungus was a lot brighter last week when he was passing by. He was pretty sure it was sulphur shelf, too. It is beginning to fade and getting bad...
  7. DruidCarol

    Fungus Among Us : Norway Maple with yellow blob

    I can probably have a quick peek up its shelf to see what it looks like.
  8. DruidCarol

    Fungus Among Us : Norway Maple with yellow blob

    Thanks, and it does look like @mrtree did a great job of aligning the attributes to find a likely candidate--looked it up and it is also known as "chicken-of-the-woods" which featured in a British TV series "Midsomer Murders". I have a friend in the UK who has a PhD in mycology, she might know...
  9. DruidCarol

    Fungus Among Us : Norway Maple with yellow blob

    I was looking at this street shade tree (Southeastern Massachusetts) today and shaking my head at the profusion of corms in the canopy (pretty sure it's a Norway Maple) from neglect by the town's tree dept. And then I noticed this stuff that looks like creamed corn kind of oozing (but not...
  10. DruidCarol

    Digital Marketing for Tree Services

    Me too. Unfortunately I had to back out attending a recent presentation on how to do them effectively and haven't been able to corner a colleague for a really good "brain-dump" of what was said. My own foray into it was "meh" because I don't think I did it right. I also use an effective ad...
  11. DruidCarol

    Digital Marketing for Tree Services

    I think the use of someone to do Google Adwords work for you is in the case of hiring someone who knows how to do the research and pick through the noise, and then create the campaign. It is a bit of an art and a science. I have heard mixed opinions about the value of Adwords and Pay-per-click...
  12. DruidCarol

    Digital Marketing for Tree Services

    @flyingsquirrel25 , you tree guys may be all those things but some of us think you are rock stars because it ain't easy "being green" and saving those trees. :rock:
  13. DruidCarol

    Digital Marketing for Tree Services

    It is a wild, wild west out there. The people who claim to represent Google and Yelp that call your business are like the door-knockers who get their business by convincing clients that they just need a guy with a chainsaw to do the job, and undercut those who are knowledgeable and carry proper...
  14. DruidCarol

    Door to Door Flyers

    @JustinK , you might try (once you have your insurance) sending a Press Release to a local paper that you know has some decent circulation about how you are offering this service locally, what you are specializing in, how to reach you (the who? what? where? when? why?). Here's a good overview...
  15. DruidCarol

    The varieties of plastic and their costs

    I have explained to people who are nervous of PayPal that (a) you don't need an account to use the payment gateway which is as secure as any gateway out there and (b) even a PayPal account is now far more secure than they once were reputed. I use it and no problems. You can order a card reader...
  16. DruidCarol

    The varieties of plastic and their costs

    I agree, credit card industry is a nightmare. They have contracts that even contract legal experts can't decipher. Just one step below loan sharks. Sent from my SAMSUNG-SM-N910A using Tapatalk
  17. DruidCarol

    The varieties of plastic and their costs

    Your trusty digital librarian here: This looks like a good primer on the whole credit card system. https://www.merchantmaverick.com/the-complete-guide-to-credit-card-processing-rates-and-fees/ Note that these fees are being challenged more and more, the US has the highest merchant processing...
  18. DruidCarol

    Free eBook : Basic Guide to Websites for Arborists

    It has been a while in coming but I finally got the essentials written down in a 25 page ebook for anyone who would like to have this eBook to help you make decisions about what is the best path for you to take on your business website. You can view it via this link. This is for anyone who...
    • DruidCarol
    • Thread
    • arborists business marketing ebook freestuff internet marketing websites
    • Replies: 4
    • Forum: Behind the Desk
  19. DruidCarol

    SEO

    @domonick, it is actually true that a really, really good SEO company can be worth $500 a month. Are you doing both tree care and SEO for other businesses? So, when do you sleep? :D @Mike Ruth : I have been working with a colleague who does local SEO, and asked him about the tracking phone...
  20. DruidCarol

    Will You be taking advantage of the 179 tax code incentives before the end of this year ?

    Thanks for this conversation. I do offer basic bookkeeping which is different than accounting and taxes but I also like to know stuff like this just in case I get asked. I have to agree with those who say it probably works if you have big equipment purchases EVERY year, and there may be some...

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