Honestly I think some people here are taking it personally that someone else charges a higher rate than they do... Every market is different, and if a certain market can support a certain price, then you'd be undervaluing yourself to charge less.
I just checked, and in the entire market I work in, there are literally only 8 homes for sale under $1,000,000 at this moment (the cheapest is $710k), and if I had to guess, maybe about that many good tree climbers to serve it. So you bet I charge good money for my work, and I have no trouble getting it, others should do the same.