Unfortunately that's what it looks like. I just hope they continue to have a successful business regardless of what they're making. We need businesses like that
I've just got be able to my hands on a New Tribes saddle for my next seasons.
Its a damn good saddle .
I mean, "Wow" levels.
Driven by Pure overall performances without any flashy ads or mumbo jumbos that everyone knows.
Indeed it is an great saddle to my mind and I have nothing to complain about this harness so far.
I'm fully satisfied with it and it's very rare for me to feel this way, tbh .
I know NT is very resilient one tough company just as thier saddles.
It's just doesn't have same levels of PR with other companies does . Obviously , they aren't that big company to begin with so its understandable . Those hunter equipments corps PRs ads are like carnivore meat eaters very aggressive attitudes campaigns backed with huge crazed investiments.
On the otherhands , NTs is like Vegetarian hippie kind of down on a earth approaches.
I do "personally" loves their hippy style approaches on how they are marketing now and they do have great leads because of real trusts they have cultivated with thier great products from over the years .
but now that's actually ends up hurting them I think.
What they really need is waay more actual climbers based real great reviews, videos and PRs on social medias .
That doesn't needs much of funds , investments away less than those massive commercial, ads campaigns like other competitors are doing .
I believe that's the only way and one way winning ticket to make everyone happy here.
Just one out dated looking website ( personally that's I I loves the most ) isn't enough to keep this company float and to be able to make it much better , to obtain enough funds to explore new territories.
They do needs drastic PRs, internal company attitudes changes . But what do I really know.. I'm just a tree hugger. LoL
Also , Covid had been devastating to everyone also in general.
But I'm sure NT would finds it's ways to survive.