Okay, I've had a bit of a look at this site and here are some thoughts:
1. Informative Links page- real formatting problem here because the first letters of ever sentence on the left side has been chopped off, including the first portion of your links to other sites. They won't work and will frustrate the crap out of your customers. I looked at it in Google Chrome on a 13" screen and it looks just as bad on an Android smartphone. I also checked it in Mozilla Firefox's browser and it was the same problem.
2. I ran the Google page speed test and your site performs very poorly for mobile device platforms which may be close to 50% of how people will be looking you up online. (85/100 is the minimum you can get to be passing). You're fine for desktop. The ideal way to add images is that you can actually compress them into much smaller files using a free tool called www.tinyPNG.com (they limit how many you can do in one session at their site, 20 I think is the most, however you can run them in batches and download the shrunken files to your local computer). @NorCalBrock , you're right--your Wordpress site is VERY sluggish with poor page speed scores from Google. It can affect your page ranking as Google will assume folks will decide they don't want to wait for stuff to load. There may be other factors affecting you score besides image sizes, too. I have read that Avada theme which you are using can get a bit pokey if not optimized on a number of levels.
3. Not enough text on the homepage for search engine like Google to dig its teeth into, and your "call to action" is at the bottom of the screen and not very obvious unless people read carefully. A big button that makes it clear what they can do will work far better and it doesn't have to be loud and ugly.
4. I see this was done in Wix which is not that highly recommended as a web platform due to some past issues with Google being able to index it. When I look at the actual coded info in the pages (through a view source option most browsers have), there are a lot of gobbledy-gook coding and not much of your actual text and this may hurt your chances for ranking in hits when people search arborists or tree services in your area.
5. You've got a nice, clean logo and I would want to see that on the home page. It also helps if you can set a tiny version of it to appear on the browser tab so your (sorry, I have to say it) "brand" is clearly in view at all times if someone has many tabs open.
6. Tree removal slide show has the captions/titles displayed but they are again cut off at the beginning. It gets better if you enlarge or zoom in on the images one at a time, but the intro part looks a bit naff.
7. Getting the phone, email, address, and so forth is, like someone else mentioned, buried deep in the site. Should be right there on the first screen.
8. As I mentioned before, I think your idea of having before and after pictures is a great tool to demonstrate the skills you have in making an important asset of someone's property look really nice and healthy again. The current grid display is a bit awkward though, and another website platform like Weebly or Wordpress could make a big difference.
9. Happened to look at the Plant Health page, which has the opposite problem of text getting cut-off but this time on the right side of the page.
Overall, it is good that the design has clear text and good images however these are not really going to cut it in the long haul, especially since the layout appears to get goobered up and text cut off too easily. Also, Google did de-index a lot of Wix sites several months ago because they were essentially causing the Google bots a lot of trouble. It's fixed but conventional wisdom is that there will likely be future trouble with Wix because it just isn't quite right when you look "under the hood."
Weebly would be kind of an easy switch over for you if you want to do it yourself; cost of hosting will be about the same as most Wordpress hosting plans over the long term.
Someday I will get the ebook I started done for you guys.
Carol
