Logos, branding, shirts, etc.

data farm 26

Been here a while
Location
Casablanca
Anyone care to show their logo and company gear? Truck lettering, etc etc? I'm curious to see what you all have going on out there!

We went for a logo and company shirts, hats, and truck lettering for the first few years but eventually decided to de-brand and go off the radar. We still use the logo on quotes and business cards, but that's about it...
Small Axe Logo.png
 
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We have had a mixed bag of quality with these magnetic signs. One flew off my truck almost a year ago and one hasn't budged. I like the logo, it was designed by a friend/student of mine who is a graphic designer. Traded the design work for pruning a Mulberry and Siberian Elm in his backyard.
 

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Our logo...

We are hoping to get more "swag" this year. Most of the stuff we've done has been for events, so pens and things.

Kay has a design for our new truck. I'll see if she can send it over.

We're mostly debranded too.


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Pretty much word of mouth here - no advertising. A couple jobs came from Facebook or Google. But I'm just part-time so I don't have the same pressure many experience. The logo makes people smile. My conversation and my estimates are in the format of PROBLEMS, SOLUTIONS, then details like clean up, wood removal, and finally COST. We bring solutions to people's tree problems.
 
I made a banner on my first truck of the business with a photo tree background, the business name and contact info that will eventually be on each truck. 4 trucks now, 7 years in the business and I still only have my name on half the trucks, ha. Still don't have a website, like @southsoundtree I'm almost 100% referral based and that's my preference. I'll eventually get the banner/name on all my trucks, and in the meantime found a green tree silhouette that I have actually bothered to put on all my trucks as a unifying item. Here is some of my stuff and how at least the tree on the door looks.

00 banners.jpg
 
Thanks for posting y'all! I love seeing these logos and usages. How did you all come up with these logos? For ours, my brother poached the tree from an old lithograph then added the company name... I've always liked the tree but it's so detailed that it's made certain applications difficult or impossible.

@Njdelaney what's the story with the 'Arborist Collective?' I like the sound of that...
 
We're structured as a worker-owned cooperative. It can be a challenging structure for a business if you don't like all the humans you work with but luckily I do. It is also a way to reject many of the negative things about capitalism.
Could you expand on that with specifics, maybe another thread too. Percentages of pay, structure for ownership and methods for entry/exit etc. Interested how those actually are setup with smaller businesses.
 
Well @levi r since you started the thread and you asked for more info this doesn't qualify as a hijack lol. We started with three guys, and the idea that we wanted to share decision-making equally so we just granted each other equal power. We all had different levels of experience and different amounts of equipment(financial skin in the game) that we came into the venture with. I left a nursing career knowing I wanted to do tree work, work with people I liked and respected and have direct input into what work I wanted to do and how I wanted to do it. We also started out paying ourselves $30/hour with the rest being invested back into the business. The plan was to split profit up at the end of the year, if there was any, based on hours worked. It didn't take long to realize that we were not all worth the same amount of money and we didn't all provide the same value to the business. We added a 4th owner and a total of 3 employees, two full time and one part time, and started the two full time guys at $25/hr and the part time guy at $30 because he's worth more and he's a 1099 because he has insurance through his wife. The guy who had the least experience was the most insecure about the idea of different wages when we brought it up. He eventually left us somewhat unexpectedly because of his citizenship status and the worries he has because of our dumbass president. He also tried to take a large chunk of money from us without approval and we had to dress him down and scare him into returning it. The entry cost to become an owner is something we have tried to codify and as it stands, you have to work with us for 1 year, meet a number of skills benchmarks, and then pay $100 to become an owner. Pretty easy really. We have operating agreements about how a person is paid out when they leave, but have only had to use it for the one guy so far. One of our employees left because he was offered a slightly higher wage and health insurance(this is a job he left prior to come work with us) and he was back in about 10 days. He was put in unsafe situations, had no opportunities to grow on the job, no input into how or what kind of work he had to do on a daily basis, no mentorship, and an unethical approach to tree work. He gladly took a small pay cut and opted to get his own insurance through the marketplace rather than work somewhere else. We have learned a lot in two years about what works and what the pitfalls of a co-op can be but we do really good work and get along with each other really well. If someone needs to take some time off, they can. No questions. We pay for two weeks off around Christmas and always share the wealth. It is an ongoing experiment but so far so good. We have two ISA Certified Arborists on staff and soon it will be all three of us owners and one employee(who will be an owner soon if he chooses)with certs. There's so much more to tell but ask any specific questions you have. Currently the three owners make $31, $33 and $36/hour.
 
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Well @levi r since you started the thread and you asked for more info this doesn't qualify as a hijack lol. We started with three guys, and the idea that we wanted to share decision-making equally so we just granted each other equal power. We all had different levels of experience and different amounts of equipment(financial skin in the game) that we came into the venture with. I left a nursing career knowing I wanted to do tree work, work with people I liked and respected and have direct input into what work I wanted to do and how I wanted to do it. We also started out paying ourselves $30/hour with the rest being invested back into the business. The plan was to split profit up at the end of the year, if there was any, based on hours worked. It didn't take long to realize that we were not all worth the same amount of money and we didn't all provide the same value to the business. We added a 4th owner and a total of 3 employees, two full time and one part time, and started the two full time guys at $25/hr and the part time guy at $30 because he's worth more and he's a 1099 because he has insurance through his wife. The guy who had the least experience was the most insecure about the idea of different wages when we brought it up. He eventually left us somewhat unexpectedly because of his citizenship status and the worries he has because of our dumbass president. He also tried to take a large chunk of money from us without approval and we had to dress him down and scare him into returning it. The entry cost to become an owner is something we have tried to codify and as it stands, you have to work with us for 1 year, meet a number of skills benchmarks, and then pay $100 to become an owner. Pretty easy really. We have operating agreements about how a person is paid out when they leave, but have only had to use it for the one guy so far. One of our employees left because he was offered a slightly higher wage and health insurance(this is a job he left prior to come work with us) and he was back in about 10 days. He was put in unsafe situations, had no opportunities to grow on the job, no input into how or what kind of work he had to do on a daily basis, no mentorship, and an unethical approach to tree work. He gladly took a small pay cut and opted to get his own insurance through the marketplace rather than work somewhere else. We have learned a lot in two years about what works and what the pitfalls of a co-op can be but we do really good work and get along with each other really well. If someone needs to take some time off, they can. No questions. We pay for two weeks off around Christmas and always share the wealth. It is an ongoing experiment but so far so good. We have two ISA Certified Arborists on staff and soon it will be all three of us owners and one employee(who will be an owner soon if he chooses)with certs. There's so much more to tell but ask any specific questions you have. Currently the three owners make $31, $33 and $36/hour.
Thank you for taking some time to type all of that out! It sounds really cool in lots of ways. I hope that you guys can keep it rolling. I have had fantasies about similar setup but never really seen anyone put it into practice. Best of luck to you and your partners!
 
Here is what I’ve been working towards in the past three months. LLC formed, insured, logo is in the first iteration. Chipper was acquired today, spending the morning getting to the brush I had left from my last job.
 

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