Snarf,
I do agree you can drive down any street, in any town, and see trees mutilated by whomever.
But I see the credential of being CA very valuable. It sets me apart from those hacks doing the mutilations. I wish the level of public awareness was much higher, but I have dealt with many(countless) people who are specifically looking for a CA. I have many clients that hired me because I was certified and the other companies they called were not.( It also helps a great deal that I am honest and actually know what Im talking about when consulting with these clients). In the local YP in which I advertise, I am one of three companies out of about twenty-five whom display the ISA Cert logo, who do you think gets the most high end calls from these ads? Sure the other companies get plenty of shoppers im sure, but those shoppers are mainly looking for the lowest bid. Those are calls I dont want anyway. High end clientele who want a true specialist see the Cert logo and it stands out to them, is that not a value in itself?
My local forester uses contracters from time to time, he will not even consider a company unless they are ISA certified. Not to mention the referals he gives, alot of people when looking for a company will call their city forester for a recommendation, it nice to know that im at the TOP of that list.
Im not trying to but heads with you on this subject but I strongly disagree with your viewpoints about being a CA. To me it is very valuable and I proudly display the logo every chance i get.