I don't like the rebranding/renaming of products. I agree that it adds needless confusion, however, I think the responsibility of naming and enforcing the name lies more with the manufacturer instead of the vendor. If I'm selling a product and the manufacturer doesn't bother naming the product, doesn't care what I call it, or tells me to name it, I'm gonna try to give it a name that is gonna sell well regardless of what other vendors decide to call it. That's just smart business and I'm not gonna blame anyone for trying to make a buck. If I were selling John Deer manure spreaders and they didn't bother to name the model, you can bet the label would read, "Professional Grade Poo Slinger ver 2.0" and feature the likeness of an angry chimp with a fist full of feces.
All in all, I really like all the tree gear vendors I've done business with. Wesspur, Sherrill, Tree Stuff....they've all been very pleasant to deal with and any questions, comments, complaints have been dealt with quickly and professionally by a single person as opposed to directing my inquires to a call center in a foreign land with workers who have heavy accents and who are obviously not named "Michel" or "Scott".