Brendon, not sure if you have explored the insurance and banking aspects of your new venture yet, but I have a GREAT banker up in Ridgefield who is just a pleasure to work with. Also have an insurance agent who is just AWESOME, and easy to deal with.
Advanced Arboriculture, Champion Tree Care, East Coast Choppers, Tree Care of Conn. Dewey, Cheatum, and Howe. Tree Whispers, My family is starving, please buy, property maintenance. Kennedy Tree Consulting
Make it unforgettable. Make the first letter especially unforgettable, too! If you can make it humorous & simple too that is definitely a bonus. Less is more. It doesn't need to shout.
When you think of a name consider your logo also. Again, very simple and memorable pays dividends. Less is more. It doesn't need to shout. I think Baileys' logo is far too complicated and full of internal contradictions.
We had a business here called something like “PH & CE Industrial" competing with a business called "Nuts and Bolts". I couldn't even remember what letter N & B's competitor's name started with to look them up in the phone book!
By the way, there's no apostrophe in the plural of "idea"--it's "ideas". I've seen a school with a professionally sign-written sign with the school's name miss-spelled, if it's any consolation!
I already used my best idea, but here's a few things to think about:
Like treebear said, "ABC Services" or the like is meaningless to the consumer. Make sure your name tells people what you do.
"tree care" makes a different statement than "tree removals". "Tree service" is another variant. Or "tree pruners." What is your specialty? How can you make your name attract the clients you want to focus on?
I don't like the idea of going for the AAA-to-be-first-in-the-YP approach. That means every bargain hunter will be calling you out. Unless your goal is to do the cheapest work in town, you'll waste a lot of time on "free estimates." I avoided the YP until I felt my name recognition was high enough that people might be looking for me. Then I listed my name under "Arborists" instead of "tree work". More pre-screening to avoid bargain hunters. Of course, as a small company, I'm not looking for high-volume sales. You may have different goals.
When I wanted to select a name, I got a few friends together and asked them to throw out ideas. I made a list (no editing--write everything down) as we went. When we couldn't think of any more, we looked back over the list and agreed on the one that sounded best.
Don't forget to go to the local county seat(s) and register the name (they will require that you make sure nobody is already using that name). Then if anyone ever tries to steal your idea, you can show the date you registered and claim squatter's rights. In TX, a corporation can register statewide. Not sure these rules apply in every state, but do a little work to make sure you're following local rules and covering your bases before it becomes a problem.
The majority of the population does not not what "arbor" means. Stick to _______________Tree Care or ______________Tree Service. Those words included in your title explains to people what you do "in a nut shell."
This is the very reason the NAA (National Arborist Association) changed to TCIA (Tree Care Industry Assocation).