TCIA fired all Regional Outreach Coordinators


New Member
First, let me say that I am a supporter of what TCIA’s general goal is and I like what they do, for the most part. I think they are a great training resource and they do a lot for the industry.

That being said, loosing local people seems like a step backwards to me.

This is what they said:

TCIA will be hiring a team of full-time Member Engagement Specialists who will be assigned a roster of TCIA members and be responsible for engaging those members. This team will be based in Manchester, N.H., for purposes of training, quality and consistency, and is anticipated to be on the road regularly to visit members. These employees will be full-time as opposed to part-time and will be better prepared to address member needs and requests, streamlining and improving the member experience. TCIA leadership is thrilled to dedicate more resources and time to better support our members.

In order to implement this new strategy, TCIA moved on from its previous Regional Outreach Coordinator (ROC) model. While the ROC program, and the individuals hired into those roles, fulfilled their purpose, it was not a business model capable of taking TCIA to the next level. Sadly, TCIA made the difficult decision to release the part-time employees filling the Regional Outreach Coordinator positions, though they are able to apply for the new full-time positions should they so desire. The Association is grateful to the ROC team and their dedicated service over the years and wishes them the best of luck with future endeavors.”

Local people know what is going on LOCALLY. They know everyone, are part of the circles, have relationships and are part of the local culture, attend conference, training, are part of ISA local chapters. At least Peggy was in the Chicago metropolitan area. The local person understands trends and is part helping everyone out and pushing for a better, safer and more professional industry.

TCIA should have made them full time instead of putting on executive workshops in exotic locations that no one can afford to go to. Most small companies don’t even know who TCIA is, so a solid plan to expand the message is to get rid of local people?

Besides that, now the people who think it’s all about money with TCIA and ISA have a lot better of an argument.


Well-Known Member
I've been a member since 2006.

The only time I ever heard of anybody from TCIA was at an ISA or TCIA conference. Didn't know if they were local or not.

They have always been helpful when I've called. I agree they are a great training resource (especially as it relates to business management and safety - ISA has been better helping with the science and practice of caring for trees.)

It sounds like the new folks will be more actively be in contact with members. We shall see.


Well-Known Member
Same thing happened in a school district last year around here...revamped jobs with new titles, pay cuts, new responsibilities, apply at will...most people kept their jobs.