I don't disagree with any of that and am not going to defend Home Advisor...but you can set where the leads come from. Of course if within your zip code is still 30 minutes away, then you can't change that. I imagine it would be tough to justify for just stump removals...They wanted to give me a lead on a stump removal, half an hour away. Yay! (insert sarcastic emoji).
Get good signs on your trucks, easy website name to remember. Skip clever/ incorrect spellings that are confusing. Do good work.
Home Advisor is good at making money for Home Advisor.
Were you able to cancel?This was my second year. Mid year I called and told them to cancel it - I'll just surrender the annual subscription fee. Probably 4 or of 5 leads were just bad leads...people wouldn't return phone calls, didn't actually want service, etc...but those leads still cost money. So at that point it was good money after bad. IF I could get on site, had a pretty good record closing sales with HA requests...they were just not good leads.
Then a customer service rep called and said since I've already paid the annual subscription fee they could still list the company on their website and just not direct leads to me. I've gotten maybe 8-10 calls that I know of, maybe a couple more from that who were good leads. That has been worthwhile - so I may pay the annual fee next year and tell them to not send me leads.
Worth noting, I am in a smaller market and most leads I was the only one they were sending the lead to...